Mobile Notifications and App Engagements

Notifications are tightly and rigorously controlled by operating system vendors, who decide how features like mobile notifications evolve and the speed of that evolution. Your development team shouldn’t have to build notification components separately for Android, Harmony, or iOS; leave that to us. We eat, sleep, and breathe mobile operating systems — monitoring their evolution is what we do for a living. With PushApp, you can design and preview exactly how your notifications will appear across major mobile OS platforms, in both collapsed and expanded formats. With single and carousel image notifications.

Styled mobile notifications have evolved to enable advanced tracking capabilities, including countdown timers utilized in delivery and ride-share applications. We bring this power to you — allowing you to iteratively build, manage, and monitor their effectiveness through A/B testing, enhancing app engagement. These notifications are exposed and managed through XMS APIs, enabling real-time updates that drive the countdown to the final arrival of your package or ride. However, there is one caveat — these notifications can be delivered only when your app is active at the time they are triggered.

Have you ever wanted to add a component to your app but didn’t want to go back to your developer, knowing it could take an entire sprint to get it implemented? It takes time due to the rigor of the define, develop, and test cycle — or your business is at risk. There’s no escaping it. Enter the in-app component: it can be defined and deployed by you at short notice, without having to go back to the drawing board. This flexibility allows you to run A/B testing to optimize app engagement, and you can also utilize mobile notifications to specify the audience for whom it should be displayed, giving you greater control over its execution.

Roadblocks on PushApp come in multiple variations, allowing you to experiment with different modes when engaging your customers over time through A/B testing. This flexibility ensures that your customers remain engaged with fresh app engagement strategies, preventing boredom from repeated roadblocks. Feel free to use variants and mix and match — text, buttons, images, videos, or carousels containing images or videos, as well as mobile notifications.

Banners delivered within the app can include combinations of text, images, and buttons, enhancing app engagement. You can control which page the banner is displayed on, though the general practice is to place it on the landing page. Additionally, banners can feature variable, personalized information sourced from the app or your enterprise system, making the content highly relevant and meaningful to the user. To optimize effectiveness, consider utilizing A/B testing to determine the best approach for mobile notifications.

Floaters can be images or videos and can be placed anywhere within a page. As the name suggests, they float — or can be made to float — by the user. Use floaters when you want to highlight specific images in your app or when you want to use a video to demonstrate a product or guide a user through a workflow. To enhance app engagement, consider implementing A/B testing with different floater designs. You can also utilize mobile notifications to draw attention to these floaters. Additionally, you can monitor whether users engage with the floater by expanding it to full-screen view, giving you valuable insights into user behavior.

PIPs, which can be images or videos, are versatile elements that can be placed anywhere on a page and remain locked in their deployed location. Users have the option to view, ignore, or dismiss a PIP, making them an effective tool for app engagement by capturing the user's attention for a short duration. By utilizing A/B testing, you can monitor user interactions with the PIP, such as expanding it to full-screen view, which provides valuable insights into user behavior and the effectiveness of mobile notifications.

Bottom sheets are an evolution of roadblocks — the more glamorous variety. They can include text, images, and buttons and are often used effectively by teams looking to enhance app engagement through targeted mobile notifications. These could be regulatory announcements for fintech and financial organisations, or time-bound offers to upgrade subscriptions. A useful tip is to utilize A/B testing to determine which kind of engagement component resonates best with users. Mixing up the types of notifications keeps the end user hooked.

Did you spend a ton of money building a new feature, only to find out that nobody is using it? Don’t worry. Implementing effective A/B testing can help you understand user behavior and improve app engagement. Tooltips are highly effective for drawing a user’s attention to what you want them to see immediately when they are on a specific page. They are easy to define and deploy alongside new features, with options to disable them once a user has engaged or has seen them a specified number of times. Additionally, consider using mobile notifications to further enhance user interaction.

When in doubt, test. Debates are great, but decisions need data. Put doubts to rest with A/B testing. By running options with sample customer sets and reviewing results, you can enhance app engagement before launching a full-scale campaign. Better yet, set the automation to let the winning campaign take pole position and run with mobile notifications to keep your audience engaged.