Traditional Engagement Stacks
Siloed. Broken. Impacts brand.
Today, marketers manage various channels including analytics, push notifications, WhatsApp, email, SMS, Journey Builder, customer data, CRM, and enterprise data to drive your business goals. However, customer data and engagements are often fragmented, leading to reactive campaigns. With PushApp, you can engage across channels like the app with notifications and engagements, all from one platform, allowing you to track and engage in real-time.
What PushApp Does - it Simplifies Life !
Framework
Understand
Framework
PushApp provides a simple 5 point framework to use, towards optimising your Customer engagements, to drive higher revenue.
Capture
Understand
Framework
Collect Customer behaviour in real time
- Custom events
- Event properties
- User attributes
- Geolocation events
- SDK driven data collection
Examples:
- Product viewed
- Add to cart
- Purchase completed
- Store visit
- Loan reviewed
- Subscription renewed
Understand
Understand
Understand
Build a unified customer profile
- Behavioural data
- Demographic data
- Transaction history
- External system data
- Real-time profile updates
Once all the data is ingested by PushApp, you have an open canvas to play with. To Segment, to slice and dice as per your deep understanding of your domain.
Segment
Optimise
Understand
Create dynamic audiences.
- Cohorts from events
- Cohorts from profile properties
- Behavioral audiences
- Transaction-based audiences
- Geo audiences
Examples:
- "Users who viewed a product 3 times but didn't purchase in 7 days"
- "Users with F&O positions expiring today"
- "Non-delinquent Users checking out new loans"
Engage
Optimise
Optimise
Create personalised experiences
Push Notifications
- Rich notifications, Images, Image carousels, Buttons and Deep links
In-App Engagements
- Roadblocks, Banners, Tooltips, Bottom sheets, Floaters, PIP and In-Line
Multi channel messaging
- Notifications, Engagements, WhatsApp, SMS and Email
Optimise
Optimise
Optimise
Build multi-channel Journeys for
- Activation
- Retention
- Conversion
- Loyalty
- Re-engagement
Measure what works
- Event Analytics
- User Analytics
- Sequence Analytics
- Journey Analytics