Mobile App Engagements & Notifications

The PushApp platform offers a seamless way to enhance your app marketing through building push notifications and improving user engagement, all on our extremely user-friendly UI.  

We have equipped the platform with several features to simplify your experience. You won't need to constantly engage with your developers, giving you the necessary space and speed to execute your ideas in real time.  

From creating templates for notifications, engagements, emails, and WhatsApp to running campaigns and analyzing their success, we have you covered.

Notifications are tightly and rigorously controlled by operating system vendors, who dictate how features like push notifications evolve and the pace of that evolution. Your development team shouldn’t have to build notification components separately for Android, Harmony, or iOS; leave that to us. We eat, sleep, and breathe mobile operating systems — monitoring their evolution is our expertise in app marketing. With PushApp, you can design and preview exactly how your notifications will appear across major mobile OS platforms, enhancing user engagement, in both collapsed and expanded formats, featuring single and carousel image notifications.

Styled mobile notifications have evolved to enable advanced tracking capabilities, including countdown timers utilized in delivery and ride-share applications, which are essential for effective app marketing. We bring this power to you — allowing you to iteratively build, manage, and monitor their effectiveness through A/B testing, ultimately enhancing user engagement. These push notifications are exposed and managed through XMS APIs, enabling real-time updates that drive the countdown to the final arrival of your package or ride. However, there is one caveat — these notifications can be delivered only when your app is active at the time they are triggered.

Have you ever wanted to add a component to your app but didn’t want to go back to your developer, knowing it could take an entire sprint to implement? The time it takes is due to the rigorous define, develop, and test cycle, which can put your app marketing efforts at risk. There’s no escaping this challenge. Enter the in-app component: it can be defined and deployed by you at short notice, eliminating the need to go back to the drawing board. This flexibility allows you to run A/B testing to enhance user engagement, and you can also utilize push notifications to target specific audiences, giving you greater control over its execution.

Roadblocks on PushApp come in multiple variations, allowing you to experiment with different modes in your app marketing efforts when engaging your customers over time through A/B testing. This flexibility ensures that your customers remain engaged with fresh app engagement strategies, preventing boredom from repeated roadblocks. Feel free to use variants and mix and match — text, buttons, images, videos, or carousels containing images or videos, as well as push notifications to enhance user engagement.

Banners delivered within the app can include combinations of text, images, and buttons, enhancing user engagement in app marketing. You have control over which page the banner is displayed on, but it’s common practice to place it on the landing page. Moreover, these banners can feature variable, personalized information sourced from the app or your enterprise system, making the content highly relevant and meaningful to the user. To optimize effectiveness in push notifications, consider utilizing A/B testing to determine the best approach.

Floaters can be images or videos and can be placed anywhere within a page. As the name suggests, they float — or can be made to float — by the user. Use floaters in your app marketing strategy when you want to highlight specific images or showcase a video that demonstrates a product or guides a user through a workflow. To enhance user engagement, consider implementing A/B testing with different floater designs. You can also utilize push notifications to draw attention to these floaters. Additionally, you can monitor whether users engage with the floater by expanding it to full-screen view, providing you with valuable insights into user behavior.

PIPs, which can be images or videos, are versatile elements that can be placed anywhere on a page and remain locked in their deployed location. Users have the option to view, ignore, or dismiss a PIP, making them an effective tool for app marketing by enhancing user engagement and capturing the user's attention for a short duration. By utilizing A/B testing, you can monitor user interactions with the PIP, such as expanding it to full-screen view, which provides valuable insights into user behavior and the effectiveness of push notifications.

Bottom sheets are an evolution of roadblocks — the more glamorous variety. They can include text, images, and buttons, making them a powerful tool in app marketing. Often, teams use these sheets effectively to boost user engagement through targeted push notifications. These could be regulatory announcements for fintech and financial organizations or time-sensitive offers to upgrade subscriptions. A useful tip is to utilize A/B testing to determine which type of engagement component resonates best with users. Mixing up the types of push notifications keeps the end user hooked.

Did you spend a ton of money building a new feature for your app marketing efforts, only to find out that nobody is using it? Don’t worry. Implementing effective A/B testing can help you understand user behavior and improve user engagement within your app. Tooltips are highly effective for drawing a user’s attention to what you want them to see immediately when they are on a specific page. They are easy to define and deploy alongside new features, with options to disable them once a user has engaged or has seen them a specified number of times. Additionally, consider using push notifications to further enhance user interaction.

Emails, the often overlooked yet crucial communication medium, remain highly relevant as 99% of all email users check their mailboxes daily. We offer a platform that enables you to build email templates in HTML or text, which can be integrated into your app marketing strategy, enhancing user engagement through effective information sharing or marketing broadcasts. 

For example: When an order is out for delivery, send a notification via email. If the email bounces, follow up with a push notification or a WhatsApp message.

WhatsApp is an extremely important communication method for app marketing, thanks to its distribution depth and high open rates. It is available out of the box for all PushApp customers. 

Utilize it as a fallback for user engagement or integrate it as part of a journey to enhance your customer engagement campaigns. 

For example, if a loan qualification is checked by an app user and they qualify as a non-delinquent cohort, engage them in real-time with a banner offering to waive the processing fee. 

If there’s no action for 30 minutes, trigger a WhatsApp message to boost interaction.

While often dismissed as a dead communicator, SMS remains highly relevant for customer intimations, such as OTPs and utility updates—from order confirmations to execution alerts, and from demat account credits and debits to margin demands. In the realm of app marketing, you cannot solely depend on push notifications through platforms like WhatsApp, as there are various technical issues that can prevent messages from being delivered. Therefore, it's essential to have SMS as a primary communicator or as a fallback option to ensure user engagement as the situation requires.