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Customer Engagement Platform

Customer Profiling

Customer Profiling

Customer Profiling

Person working on a laptop with digital data overlays showing profiles and checklists.

Profiling your customers comprehensively, is intrinsic to successful engagements. Profile data from enterprise and third-party systems can be ingested by PushApp via the SDK or API's. 

Rich Events data originating from your app in real time can be used to develop a behavioural profile alongside transactional data.


Now you have a complete 360 view of your customer, including past history and real-time events information. This enables real-time customer engagement on your app and also helps build a multi event journey or an omni-channel journey to connect with customers effectively for your use case.


Building Cohorts

Customer Profiling

Customer Profiling

Diverse group of people posing against colorful backgrounds.

Now that you have your user static, transactional, and app event data, you have the content to build your cohorts. PushApp allows you to create cohorts which are updated dynamically in real-time, based on profile qualification, transaction information, and user activity on your app to drive the next engagement. 


Actionable insights drive real-time customer engagement, which in turn fosters intelligent user interactions that lead to customer delight and increased revenues.

Building Journeys

Customer Profiling

Building Journeys

Whiteboard diagram outlining the customer engagement journey steps.

PushApp, with integrations to multiple channels including App - for notifications and engagements, SMS, WhatsApp, and Email, provides you with strong execution capabilities across channels for real-time customer engagement. Combine the journey orchestrator with execution time windows and success events to develop a complete picture of how your customer journeys are occurring in real time.


Example: 

User views product, cohort qualification, journey triggered - push notification, wait x minutes for action, then WhatsApp, monitor sale as a success event for the journey, while utilizing mobile notifications to enhance user interaction.

A/B Testing

A/B Testing

Building Journeys

Person viewing A/B test results on a tablet and laptop beside a white cup.

When in doubt, test. Debates are great, but decisions need data. Put doubts to rest with A/B testing. By implementing A/B testing with sample customer sets and reviewing the results, you can enhance app engagement and achieve real-time customer engagement before launching a full-scale campaign. 


Better yet, set the automation to let the winning campaign take pole position and utilize mobile notifications to keep your audience engaged. 


User decides. Not internal debates.

Analytics

A/B Testing

Analytics

The bedrock of a good Customer Engagement platform is its ability to have a strong analytics foundation. 


Event analytics, Sequence analytics, User Analytics, Journey analytics and more have you completely covered.


The system is humming and monitoring the events in real time and engaging your customers to drive business outcomes based upon campaigns you are driving.

Simple and Easy

101's

Connections

App Tech

Business team discussing global network connections in a modern office.

A Firebase and AppStore account is essential to get started for mobile notifications for real-time customer engagement. If you already have one, great — if not, our team will help you set it up.

App Tech

Connections

App Tech

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PushApp’s lightweight SDKs for Flutter, React Native, native iOS, and Android enable seamless integration with your mobile app, enhancing real-time customer engagement and providing robust mobile notifications.

Connections

Connections

Two colleagues collaborating on a project with a laptop and tablet.

The seamless connectivity between your app and the PushApp SDK allows you to easily position engagement elements through the PushApp portal.

Design online

Two people brainstorming app design ideas on a whiteboard with sticky notes.

We empower business and marketing teams to enhance real-time customer engagement. Build all notifications, including mobile notifications and engagement elements, online with our easy Drag & Drop interface.

Enterprise integrations

Third Party Integrations

Focused man working on laptop in busy office with colorful sticky notes on glass wall.

XMS APIs allow you to build a notifications UI on the portal, enabling real-time customer engagement based on enterprise events.

Third Party Integrations

Third Party Integrations

Digital integration of Shopify, ClickPost, and SynapseWave with open architecture.

OOB integrations with Shopify, ClickPost, and Synapsewave enable real-time customer engagement. Our open architecture allows us to consume events published by any third party.

Profile Data

PII Confidentiality

PII Confidentiality

Holographic facial recognition display with biometric data on a wooden table.

Collect profile data from multiple sources to build a rich data cache that can be mined alongside event data. This allows for refined cohorts to be targeted in real-time.

PII Confidentiality

PII Confidentiality

PII Confidentiality

A woman interacts with a futuristic holographic data interface in a modern office setting.

Your data is siloed and anonymised to protect the identities of your customers, while also being complete enough to facilitate real-time customer engagement. 

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